WYLD Endurance
Named after my son, Wilder, Wyld Endurance is a multi-sport coaching practice founded and built on the premise that sport is not just a pursuit in and of itself, but also a way to better understand ourselves in our life journey. By applying the same principles of endurance performance we are better parents, partners, and business leaders. We become the best version of ourselves in sport and life. I work with a wide range of clients from professional athletes and executives to age groupers, all aiming to achieve peak performance while balancing their lives outside of sport
“Only the disciplined are free”
Matt Hurley
Endurance sports and movement have shaped my life from the time I was 3 years old. From the freedom I felt on my first bike to growing up as a competitive swimmer, my relationship with movement has always been central to my understanding of myself. Through the years this relationship has grown and changed, but one thing remains: I am a better version of myself when I am active and disciplined.
At various times sport gave me an identity, gave me purpose, saved my life, and now through coaching it’s a passion I’m grateful to share with others. Through Wyld Endurance, I have the opportunity to work with people from developing ITU athletes to CEOs and everyone in between. I get to continue to learn and grow and be curious, and help athletes achieve their goals in life and sport as I journey on my own path right alongside them.
My company is based on individual 1:1 relationships. I don’t sell training plans. I don’t have a marketing department. This is my only vocation and that allows me to do what I am most passionate about, working and developing athletes and progressing my craft.